In 2024, mobile apps form the crux of advanced digital services. You will be surprised to learn about the wide usage of mobile apps all across the globe. 21% of millennials open mobile apps more than 50 times in a day. Not only this, 49% of the population generally open mobile apps more than 11 times. With the growing usage of smartphones among today’s youth, the proliferation of mobile applications will be boosted in the future.
If you own a physical store, you will be able to target only the local customers within a certain geographical boundary. Apart from boundaries related to location, there will be strict timing limitations. However, if you migrate your services online and reach out to customers through effective mobile apps, your growth potential will become 5X, and the potential target customers will also get boosted.
Nowadays, various industries, like food and beverage, transportation, healthcare, ecommerce, education, etc, have started integrating mobile applications into their fundamental USPs. You can be the next one if you have the correct intent to revolutionize and grow your business. In this article, we will explore the details of mobile app development and how it can help your business in 2024.
In simple words, mobile app development is the process in which expert app developers build an application that can be installed and run on various smartphones, mobile devices, and tablets. At Markonik, we are known for developing various types of mobile applications. Let’s check out the major Markonik app development services:
Native Apps: These types of applications are built for a particular platform using platform-specific programming languages like Kotlin or Java for Android apps and Objective-C or Swift for iOS apps.
Web Apps: These applications can be accessed through the mobile browsers. Programming languages like CSS, Javascript, HTML, etc, are used to develop these. These apps aren’t normally installed on any mobile device and can be run directly through the browser.
Hybrid Apps: This is the combination of native apps and web apps. Web technologies are used to develop the hybrid apps, but they are integrated within the native container.
Progressive Web Apps: Mobile applications with modernized web tech features are known as progressive web apps or PWAs. You can use these apps in the offline mode, install them on any home device, etc.
Cross-Platform Apps: Last but not least are the cross-platform apps. They are developed with frameworks like Flutter, Xamarin, etc. Here, you can enjoy optimized code reusability as well as native code performance.
The various programming languages which are used in App development solutions are as follows:
Along with these programming languages, various frameworks and SDKs like Android SDK, iOS SDK, Flutter, React Native, etc, are used to develop responsive and high-functioning applications. These frameworks help maintain proper consistency and professionalism in mobile apps.
Markonik has helped several enterprises build their mobile apps and promoted their services to the public. The following are the major reasons you should also opt for Custom mobile apps.
Apart from creating personalized interactions and providing relevant content to consumers, mobile apps also serve as a medium linking businesses and customers. With the help of these applications, you can stay at the fingertips of your customers anywhere and anytime.
They allow you to push notifications and inform them with timely updates, promotions, and relevant information, ensuring that the target consumers are always engaged and kept informed.
For example, in the retail segment, apps can make use of location services to send notifications about nearby coupons or special events to increase footfall and, hence, raise sales.
Furthermore, the apps usually include reviews, ratings, and feedback mechanisms so businesses can understand the client experience and find out their strengths and flaws. Then, they can act according to the wishes of their customers.
Besides this, you can also integrate loyalty programs into mobile apps to motivate repeat purchases and customer loyalty by awarding points or rewards, thus creating long-term associations.
Custom applications created precisely according to your business needs can automate menial tasks, speed up workflows, and centralize data management, resulting in effective growth.
In factory operations, apps with barcode scanning functionality can manage the inventories, monitor the performance of equipment, and control the production processes, which reduces downtime and helps to use resources properly. In the hospitality sector, too, the apps with appointment management functionalities can digitalize booking confirmations, consultation allocations, and check-ins automatically, and ultimately, the staff can focus on the main core jobs.
In addition to that, apps can be linked to back-end systems like ERP (Enterprise Resources Planning) and CRM (Customer Relationship Management), creating consistent information flow and improving decision-making and processes. In short, investing in app development services enables businesses to apply technology for higher organizational performance and business advantage.
Mobile applications transcend geographical boundaries, enabling businesses to reach a worldwide audience and expand their market space. For example, e-commerce apps ensure smooth shopping experiences for customers across the globe regardless of their location or time zone.
Moreover, apps cater to the growing segment of mobile-first users who prefer the convenience of accessing services on their smartphones or tablets. By offering a user-friendly and accessible platform, businesses can tap into new markets, drive brand awareness, and capitalize on emerging opportunities, thus fueling growth and expansion initiatives.
In an ultra-competitive market ecosystem, the businesses that have excellent-designed and feature-rich mobile apps now stand out from the competitors. A professionally developed app not only complements the existing brand visibility but also establishes its innovative and customer-centric traits.
By letting people have exclusive options, sophisticated usability, and uninterrupted experiences, you can easily beat your competitors and attract an audience who are nowadays really hard to satisfy.
Take, for instance, the meal delivery apps like Zomato and Uber. Here, the apps that focus on seamless user experience, provide personalized recommendations and allow for real-time order tracking tend to stand out against the strong competition.
Moreover, brands with stringent security regulations and data protection policies impress their customers and deliver a good reputation and industry positioning.
Mobile apps serve as major sources of data through which consumer habits, interests, and trends can be analyzed. Businesses can achieve this by applying analytics tools that come with app platforms to identify useful data for data-driven decisions.
For example, in the financial industry, apps can track users‘ spending behaviours, investment inclinations, and financial goals therefore, banking institutions and financial institutions can make products and services specific to each one.
Similarly, in the healthcare industry, patients' data can be stored, health metrics can be monitored, and treatment outcomes can be analyzed using apps that foster personalized care and medical research. Through the deployment of data-driven intelligence, businesses converge to boost marketing tactics, sharpen product offerings, and survive the ever-changing market settings that lead to competitive growth and profitability.
Firstly, you need to check out the app development agency's portfolio. It is preferred that you select someone who has developed websites in a similar domain and have proof of work. Check out the portfolio of work in detail, from various aspects of security, scalability, innovative app design, functionality, etc.
Secondly, inquire about the budget and pricing of the app development services. If you find that the pricing is affordable and not overrated as compared to the other agencies in the market, you can consider this agency.
Thirdly, check out the developers' years of experience with the agency. If necessary, try to have an understanding of the languages and frameworks they will be using to develop your mobile application.
Next, go to the app development agency's website and try to read the testimonials and reviews shared by the clients about their work. This will help you to understand not only their app development standards but also the relationship they maintain with the clients.
You should make certain agreements with the agency before you invest with them. In the agreement, be clear about the copyrights of the codebase and the application UI. Apart from that, have a detailed discussion and documentation about the timeline of app delivery. All of these will help you to be at the same pace as that of the app development company.
Markonik is known among the customers for developing customized mobile applications. Our organization has an in-house team of app developers who are familiar with multiple programming languages, tools, SDKs, and frameworks and have more than 5 years of experience in teh industry.
Our team is led by senior developers who have worked in large MNCs and international projects and know the industrial add development standards.
We maintain robust procedures for our app development service. Starting with a detailed inquiry about your requirements, expectations, and reasons behind developing a mobile app. We try to understand why you want to build a mobile application. Accordingly, our creativity and design team brainstormed the best system design for the project. After your feedback and respective revisions, we will finalize the technical requirements and start with the coding process.
Next, we develop the mobile app, keeping responsiveness, scalability, and cost-effectiveness in mind. With proper testing and deployment, we make sure that you face no issues with your mobile application.
Our technical support team is available 24/7 for your help. So, if you face any issues after the release of your mobile app, you can call us immediately.
By now, you have understood what mobile app development is and the various types of applications available in the market. Now, you need to analyze your needs and choose the agency and app category for your business accordingly.
We at Markonik will help you make the right decisions and guide you throughout the app development procedure. Contact us for Tailored app development services at affordable pricing.
